Recently I worked with a client who wants to grow his business. Like most solo-preneurs he feels his biggest challenge is to find employees who will represent him well and will provide the quality of workmanship he provides.
During the discussion as he got to the core of the issue he said he finds what clients/customers really want is TRUST. They want to trust that they have made the best buying decision and that they will receive a quality job, product or service.
How can we convey TRUST to our clients/customers? How can we train our employees to convey that same trust?
There is one simple answer to both questions.
Operate at the highest level of honesty and integrity in ALL that you do. If you operate on this level your clients will see it and so will your employees.
Proper employee training and systems are necessary to the growth of your business, but TRUST is vital, for both your clients/customers and your employees.
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